Se inicio profesionalmente trabajando para Design Associates en las áreas de ilustración, empaque e identidad corporativa.Su habilidad en distintas técnicas tradicionales y digitales de diseño le ha permitido desarrollar estilos que se adaptan al perfil de cada proyecto.

Ha trabajado en proyectos para Liverpool, La Madrileña, Aeroméxico, Nestlé, Kimberly Clark y Camino Real entre otros. Desde 1996 tiene su propio estudio trabajando para clientes directamente, para diferentes agencias de publicidad y despachos de diseño entre los que destacan Landor Associates e Interbrand por mencionar algunos. Ha recibido diversos premios y menciones honoríficas del premio Quorum y el premio internacional a! Diseño en las categorías de empaque, identidad e ilustración. Su trabajo ha sido publicado en libros internacionales como Creativity de David E. Carter, y Graphic Design that works de Rockport Publishers.

He began his career working for Design Associates in the illustration, packaging and corporate identity areas. His skill with various traditional and digital techniques has allowed him to develop styles that can easily be adapted to every project’s profile.

He has worked in projects for Liverpool, La Madrileña, Aeroméxico, Nestlé, Kimberly Clark, and Camino Real, to name a few. Since 1996 he heads his own studio and works directly for individuals, various advertising firms and design bureaus, among which Landor Associates and Interbrand hold a prominent place. He has received various awards and honorific mentions at the Quorum awards and the a! Diseño International award in the Packaging, Identity and Illustration categories. His work has been published in international books such as Creativity by David E. Carter, and Graphic Design that works from Rockport Publishers.